Sales Rules (1 – 4)


This is the first in a series of posts on my general sales “rules” — little pieces of information I’ve learned and picked up over the years. The list is always growing and being tightened. Comments are encouraged.

  1. Always be yourself
  2. Don’t leave your personality at the door
  3. Patience, Patience, Patience
  4. View all sales opportunities from your customer’s perspective

Always be yourself:

You are who you. If you try and be something that you are not, a prospect will sense it and not trust you.

Don’t leave your personality at the door:

Others can help you improve your work habits and sales process, but your personality was created long ago. Go with it. More than likely it’s what landed you in sales.

Patience, Patience, Patience:

There is a big difference between asking for a sale and being aggressive. Patience knows when the prospect is ready to buy.

View all sales opportunities from your customer’s perspective:

When you can see things from their side of the table, you are in a better position to deliver on their vision.

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